Why People Buy Decorative Concrete

Decorative concrete is booming, but a close examination of the reasons decorative concrete is booming should provide you with the foundation of your marketing materials and presentations. Don’t talk integral colors or color hardeners when what the prospect wants is something custom and to work with a craftsman (who gets to interact with a craftsman anymore?). Don’t talk about the pricing advantages of decorative concrete when what the prospect wants is a floor that is easy to clean and doesn’t harbor mites.