The marketing decisions made upon starting your business can have a profound effect on the success of your business: “I’m going to advertise when I get some money coming in,” is often spoken by the new concrete business person. The problem with that is if you don’t market and get your phones ringing, you may not ever have any money to get started on your marketing. Click here to read what the Sherpa has to say about Investing in Your Future – Establishing a Marketing Budget.