Marketing Your Firm

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Importance Of Mock-Ups
Mock-ups or sample slabs are almost always required on high profile and commercial projects by the architect,...
Clark Branum
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Picturing Your Work: Tips for Hiring a Professional Architectural Photographer
The word "photography" is derived from two Greek words, meaning "light" and "stylus" or "paintbrush,"...
Juliet Farmer
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11 Tips to Capturing the Perfect Digital Photo—It’s Easier Than You Think
Matthew Yrigoyen, professional photographer and owner of Edenstone, a landscape design/build company...
Juliet Farmer
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What’s A Picture Worth to You and Your Customers?
Often, one of the challenges decorative concrete contractors face is selling a job that can cost in the...
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Why People Buy Decorative Concrete
Decorative concrete is booming, but a close examination of the reasons decorative concrete is booming...
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Web Sites that Work! Marketing Machines…
Web sites are a marketing tool and a timesaver for concrete contractors that never sleep, they operate...
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Showrooms to Market Decorative Concrete
A showroom is an ultra-effective method of marketing/selling decorative concrete work. A showroom is...
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Investing in Your Future – Establishing a Marketing Budget
The marketing decisions made upon starting your business can have a profound effect on the success of...
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Marketing 101 - It All Starts With You, the Owner
The culture of your marketing plan/company (it’s hard to disengage the two), starts with you the owner....
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The First Rule of Marketing… is Your Product and Service Any Good?
The majority of concrete contractors have the quality of their product down. They can build a tilt-up...
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